Facebook Just Became a Broadcaster. Now What?

Facebook Just Became a Broadcaster. Now What?

Last week, Facebook limited the ability of advertisers to target users based on their health conditions or interests in health-related content. Many of our clients have been asking about the implications of the change for their recruiting efforts so I’d like to take...
Multi-Channel Patient Recruiting

Multi-Channel Patient Recruiting

It is no secret that in the last several years Facebook has become the go-to platform for Patient Recruitment and Marketing for Clinical Trials. Coupling Facebook’s popularity across a wide audience with exceptional targeting tools, medical research studies now have...