If your study requires a traditional centralized recruitment strategy, you need a Guru. If you were planning on providing local advertising funds to sites to advertise on their own, then you really need a Guru. We have a better way to work, that has a local feel to sites, yet still affords the sponsor the accountability they deserve…We call it Managed Centrally, Execute Locally. Minimal centralization of local advertising streamlines the development and approval process, which saves time. We professionally produce a uniform set of advertisements that will be IRB approved and locally customized for each site.

We will then work closely with sites to execute the advertising locally for each site, empowering them to make their own advertising choices, or rely on us for advice…giving them the control they desire without having to work that was not suited for them. The sponsor benefits, because we’re able to report how and when the funds are being deployed, and most importantly, what came of it.

Sites love it and sponsors love it because it saves time and money and works better.

• Master template are customized to include local site information
• Professional production that is affordable

• Our purchasing power enables us to pay lower advertising rates than sites can
• We specialize in direct-response advertising that motivates people to respond

• Affordable alternative to call center
• Calls can ring at the sites, but are still tracked

• One contract and one payment to Guru instead of site by site
• Eliminate wasted time and effort overseeing site advertising allowances

• Always know when, where and how your money was spent
• Always know what activity was generated with your money